12/27/2023 0 Comments Rules on roblox group logos![]() More likely, it will take complaints by parents, or the likes of TINA, to alert Roblox, to then demand changes to the offending advertising.įor its part, Roblox says it is satisfied with the new rules. In theory, an advertiser that breaks the rules can be banned by Roblox. In an email to GameDaily, a spokesperson for TINA wrote: “Obviously we consider this a win!” In a subsequent blog post, TINA detailed how Roblox has addressed its previous complaints, while warning that enforcement of the new guidelines remains murky. This kind of sneaky behavior is not tolerated in the real world, in which marketing is generally understood (even by children) as paid messaging with a mission to sell stuff. Prior to the new guidelines, advertisers were able to behave pretty much as they pleased within Roblox, placing surreptitious ads that were not tagged as marketing assets. This massive, highly engaged audience has attracted the attention of brands, eager to sell their wares, many of which are aimed at children.īut as a publicly traded company, and facing a media that is waking up to Roblox’s immense cultural footprint, the company is looking for ways to protect its reputation. Roblox’s audience of almost 60 million daily users includes around 30 million children under the age of 13. Roblox has finally responded with a coherent set of policies that go some way to discouraging stealth branding, while at the same time leaving brands with plenty of room to interpret guidelines in their own way. It’s been a full year since the consumer advocacy group Truth in Advertising (TINA) filed a complaint with the Federal Trade Commision about Roblox’s lax policy towards in-game advertising to children.
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